A stage for brands. Brought to life with light.

At the Red Bull Merchandising Shop at Hangar-7 in Salzburg, dynamism, design and a passion for motorsport come together. Here, the world of Red Bull comes to life beyond the racetrack. With our SparkShelf illuminated shelves, light becomes an integral part of a unique brand experience.

Light that inspires.
From caps and accessories to exclusive merchandise, our bespoke illuminated shelves put every product in the spotlight. Their ultra-slim design, premium finish and luminous edges blend seamlessly into the store interior, bringing a sense of lightness and elegance to the displays.

With light integrated directly into the shelves, carefully placed accents draw attention to what truly matters: the products and the stories behind them.

Modular by design. Individually tailored.
Every store tells its own story. SparkShelf offers the creative freedom to tailor light and display surfaces to each brand’s unique identity. The modular illuminated shelves integrate seamlessly into a wide range of interior concepts, opening up new possibilities to showcase products in inspiring ways.

Light as part of the brand experience.
The Red Bull Store at Hangar-7 demonstrates how light, design and brand identity come together to create a cohesive experience. SparkShelf provides a bespoke stage for products, turning light into a highlight of the interior design.

We print light.