Exhibition design

Photography Trade Fair: Johanna Lohr
Photography SparkShelf: Ambright

When technology, design, and brand presentation seamlessly intertwine, the result is solutions that leave a lasting impression. Visitors to SPS 2025 were able to experience a current example of this at the PULS booth: individually developed SparkShelf shelves equipped with precisely coordinated, printed light.

For PULS's trade fair appearance, we used our printed-light technology to create unique SparkShelf shelves that are precisely tailored to the company's requirements. Each shelf was designed to optimally present the products while strengthening the PULS brand identity.

The particular strength of printed light lies in its versatility: light becomes a design tool that can be precisely integrated into architecture, spatial effects, and corporate design.

We would like to thank PULS for their trust and inspiring partnership. It is always something special for us to see how our solutions make brands and spaces shine – literally.

Our SparkShelf system combines engineering, design, and brand communication.

Light printing creates:
• Individual product presentations
• Precise lighting for maximum attention
• Flexible, scalable solutions for trade fairs, retail, and brand spaces
• Efficient, durable lighting

 The application at PULS at SPS 2025 demonstrates the potential that lies in the combination of innovation, design, and technical precision.